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P1 & M1

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  M1 - Guardian approaches The Guardian use few camera angles and very few cuts as they want to make sure they they keep the same message throughout the whole advert. The message was serious, which was about how people can quickly judge before getting all facts.    The scene starts by showing a man running towards a lady, using a long shot it gets their whole body and the scenery around them. The long shot is used to show how the area looks, which could suggest class or wealth and can also show their positioning in the scene to show their status.   The scene starts with slow motion (visual effects) to give the audience chance to focus on the right thing to show that the person may look unpleasing or scary because The Guardian intentionally did this as they want you to form a judgement on the scene before anything happens. It’s even more backed up by the fact that the woman is alone, and the car moving in the background suggests it may be a drive-by robbery. ...
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D2: Justify the changes you made to your original plan

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  D2 Justify the process you have taken against your original plan   I have included screenshots from different frames of the completed advert for the Powerbeats Pro. I created a storyboard and script to help the production of the advert. I have since change the plan since starting the advert so I will discuss this.       Here are my storyboards. In the advert the character wakes up in the morning and begins to have a terrible day. They hit the ‘cancel alarm’ button then wake up realising they are late. They accidentally stand on a plug socket that had been left there from the night before then stub their toe on the wall. Then they rush downstairs to make some breakfast and they burn their toast. After this they rush around for their keys to get out of the door. They stand at the bus stop amazed because they were late there but then there bus didn’t turn up either and they get frustrated that they have to wait around even longer and they have to tr...
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