P1 & M1
M1 - Guardian approaches The Guardian use few camera angles and very few cuts as they want to make sure they they keep the same message throughout the whole advert. The message was serious, which was about how people can quickly judge before getting all facts. The scene starts by showing a man running towards a lady, using a long shot it gets their whole body and the scenery around them. The long shot is used to show how the area looks, which could suggest class or wealth and can also show their positioning in the scene to show their status. The scene starts with slow motion (visual effects) to give the audience chance to focus on the right thing to show that the person may look unpleasing or scary because The Guardian intentionally did this as they want you to form a judgement on the scene before anything happens. It’s even more backed up by the fact that the woman is alone, and the car moving in the background suggests it may be a drive-by robbery. ...