P2: Develop concepts for my audio-visual promo

 Client brief

Our client brief is to create an audio-visual promotion for a product – our chosen product is Powerbeats Pro. Our advertisement is aimed at aspirers that are aged 16-21 that are from a rural/urban fringe. S-Media have challenged us to create an advertisement for a product of our choice.

Our advert will be uploaded to Youtube as this will be better to reach our target audience. YouTube is very popular among our target audience which means our advert will be more successful. Also, Youtube allows you to play ads on relevant videos meaning you can put it on popular videos, which will guarantee it to be seen and it will extend brand reach.

Summary

Our likely customers are university students who has been struggling with life away from home. They are aged 15-30 and have a part time job earning £600-1400 per month; they also have support from their parents. Our customer loves music and podcasts as it helps them feel happier when they are away from home. Our target audience are aspirers(Category D), where our audience prefer to have the expensive things in life to fit in and own the top brand clothing, house equipment or cars; our audience are also the people who have work, school and living/social life stress, where they turn to our product to help them achieve better living quality.

Storyboard of concept advert: